In this programme we describe the current position and present the need for research, development and communication so that golf courses can be transformed into more multifunctional facilities. Through the programme, we also want to demonstrate the potential of the golf sector to contribute to the achievement of important international and national environmental quality objectives, to improving people’s health and quality of life, and to implementation of the European Landscape Convention. In addition, we want to show that a multifunctional approach can be profitable for individual golf courses.